Mon premier blog

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

Armani is another example of luxury designer c Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Cutillo is the target audience for The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Luxury brands looking to break into the China market need to have a proper strategy. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. And do the traditional rules of marketing work for luxury brands? The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Jean-Noel Kapferer, Vincent Bastien. Note: This paper was produced as part of the author's undertaking of the International Marketing Management: A Strategic Approach module delivered by Dr Vishal Talwar in the Lent term in 2010 within his course of studying in the MSc in Management, Organisations and Likewise, companies such as LVMH are adopting various sustainability strategies and practices to embrace the emergence of a socially responsible consumer in the luxury goods market (Gonzalez, 2009).